SEO Tips

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  • Create unique, accurate page titles
  1. Choose a title that effectively communicates the topic of the page's content.
  2. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
  3. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result
  • Make use of the "description" meta tag
  1. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result
  2. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain.
  • Improve the structure of your URLs
  1. URLs with words that are relevant to your site's content and structure are friendlier for visitors
  2. navigating your site. Visitors remember them better and might be more willing to link to them
  3. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.
  • Make your site easier to navigate
  1. Prepare two sitemaps: one for users, one for search engines
  2. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure
  3. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.
  • Offer quality content and services
  1. Users enjoy content that is well written and easy to follow.
  2. It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster
  3. New content will not only keep your existing visitor base coming back, but also bring in new visitors.
  4. Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results
  • Write better anchor text
  1. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
  2. Aim for short but descriptive text-usually a few words or a short phrase.
  3. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better
  • Optimize your use of images
  1. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.
  2. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.
  3. An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.
  • Use heading tags appropriately
  1. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately.
  2. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.